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Book is in NEW condition. 0.75

Email marketing’s power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Book is in NEW condition. 0.97

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing batch and blast”-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional way fishing”: massive numbers of identical emails and dozens of campaigns handled the same way--are sent to relatively unknown subscribers and analyzed by opens, clicks, conversions, and unsubscribes. Second is farming”: personalized, relevant email communications to individual subscribers based on a database of demographic and behavioral information. It is possible today to send a different promotional email to every single customer tailored to customer’s preferences, behavior and lifestyle. Furthermore, marketing emails can be interactive. This book goes deeply into the entire business of email marketing based on farming of subscribers. It covers triggered messages, interactivity, retention and loyalty building, relevance, lifetime value, segmentation, viral marketing and testing. It shows how you can combine offline and online purchasing history into a single database to create a 360-degree picture of each individual subscriber in order to speak to him or her with personal knowledge. The methods present here are both very old and very new. Email marketing based on farming brings to today’s electronic age marketing methods that worked when the world was much smaller, and personal loyalty was important in marketing. Email marketing based on farming makes it possible to build and maintain one-on-one relationships with thousands of customers that create bonds of loyalty that keep customers buying for a lifetime. This book shows how to do it profitably.

Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.84

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

In How to Unleash Email Marketing with MailChimp, we take a tour in full color with nearly 200 illustrations of the Email Marketing features available online for free under MailChimp’s Forever Free plan. This book is H-Impact's official curriculum for the course taught by the author Travis L. Holt, CEO & Co-Founder of H-Impact LLC. Its illustrations of screenshots help to assist the reader as they follow along in a step-by-step fashion. To ensure an easy read the text is slightly larger which makes the overall book's dimensions of 7 by 10 inches feel that much more natural.How to Unleash Email Marketing with MailChimp is full of powerfully effective Email Marketing practices and describes the familiar classic features and processes, as well as the newly enhanced features now available for MailChimp users for 2018.After creating an account on MailChimp, we jump right in and familiarize ourselves with some of the main features including:Email Templates,Performance Reports, andList Management toolsThen we take a stab at setting up our own Email Campaign using an Email Template to merge and send to a Mailing/Subscriber list. We use Microsoft Excel and MailChimp’s online web forms to collect email addresses for our Mailing list. By the end of this book, you will have the skills needed to create, send and monitor your own Email Campaigns or eBlasts using the powerful free services provided by MailChimp.Let’s get started!Book details include:TITLE: How to Unleash Email Marketing with MailChimpSUBTITLE: Going from contacts to repeat customers without spending the big bucksLAUNCH DATE: Friday, January 19, 2018SOLD ON: Amazon.comPAGES: 176BLACK AND WHITE/COLOR: ColorILLUSTRATIONS: approx. 200DIMENSIONS: 7 in. width by 10 in. heightCLASSIFICATIONS: Non-Fiction / Business / Marketing / Technology / TrainingFORMAT: Glossy Cover Paperback, eBook

In How to Unleash Email Marketing with MailChimp, we take a tour in full color with nearly 200 illustrations of the Email Marketing features available online for free under MailChimp’s Forever Free plan. This book is H-Impact's official curriculum for the course taught by the author Travis L. Holt, CEO & Co-Founder of H-Impact LLC. Its illustrations of screenshots help to assist the reader as they follow along in a step-by-step fashion. To ensure an easy read the text is slightly larger which makes the overall book's dimensions of 7 by 10 inches feel that much more natural.How to Unleash Email Marketing with MailChimp is full of powerfully effective Email Marketing practices and describes the familiar classic features and processes, as well as the newly enhanced features now available for MailChimp users for 2018.After creating an account on MailChimp, we jump right in and familiarize ourselves with some of the main features including:Email Templates,Performance Reports, andList Management toolsThen we take a stab at setting up our own Email Campaign using an Email Template to merge and send to a Mailing/Subscriber list. We use Microsoft Excel and MailChimp’s online web forms to collect email addresses for our Mailing list. By the end of this book, you will have the skills needed to create, send and monitor your own Email Campaigns or eBlasts using the powerful free services provided by MailChimp.Let’s get started!Book details include:TITLE: How to Unleash Email Marketing with MailChimpSUBTITLE: Going from contacts to repeat customers without spending the big bucksLAUNCH DATE: Friday, January 19, 2018SOLD ON: Amazon.comPAGES: 176BLACK AND WHITE/COLOR: ColorILLUSTRATIONS: approx. 200DIMENSIONS: 7 in. width by 10 in. heightCLASSIFICATIONS: Non-Fiction / Business / Marketing / Technology / TrainingFORMAT: Glossy Cover Paperback, eBook

Buy with confidence! Book is in new, never-used condition 0.6

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: · Why email traffic is more valuable than any other traffic - online or not. · How to dramatically build your email list, whether you prefer free or paid methods. · How to write emails that get people to click the “Buy” button. · How to choose the perfect products to promote. · Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.

“How do I get my book discovered?” It’s a question every writer asks, whether it’s their first book, tenth book, or if the book still needs to be published.Every year the amount of books published grows exponentially and your story only gets lost in the shuffle. You know you should be marketing, so you start a website, maybe a newsletter or blog, but you’re really just talking into the void. How do you find a place for yourself on the world wide web?From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.Your platform is your base for all your marketing, so build it well.Each chapter of the book is dedicated to focusing on a different platform you can use to increase exposure for yourself and your book. We’ll be talking about your website, email marketing, content marketing, search engine optimization (SEO), blogs, YouTube and Pinterest. Learn from Mandi and Bethany’s personal experiences using content marketing methods to gain thousands of followers that translate into book sales.This book is loaded with information to teach you to how to create content that shows up and that people want to share. Stop struggling to make a footprint online and instead make the web work with you.

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email. What You Will Learn:How to design HTML emails that look greatSimple methods to design & test email newslettersBest practice, permission based email marketing tips & techniquesProven strategies for selling email design services to your clientsThe book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.  As content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today’s most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk’s insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today’s social web era.

The Daily Dose wasn't my idea. It was the idea of my marketing and IT genius, Micah Guller. The full title of it is, The Daily Dose: Mental Toughness Tips in 30 Seconds or Less. It started as an email that goes out every morning with the intention of helping you get your mind right as soon as you awaken so that you can not only win the day, but also strengthen your mind permanently in the process and develop more Mental Toughness that will help you live more happily and more powerfully. This book is a collection of the first 365 Daily Dose messages. Use it however you deem valuable. Maybe it's like a calendar where the first entry is for January 1. Or maybe you'll prefer to open up "randomly" to some page and see what the message is that the Universe thought relevant for you that day. In any case, my intention for both the email list as well as this book is the same: to help spread awareness of the value of investing in strengthening your mind so that you experience life miraculously.

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.